There are three basic e-mail types namely
Transactional: Transactional email could be a kind of automated email between a sender and a recipient. It differs from marketing email in this transactional email is triggered by events, interactions, or preferences within a service or application instead of by a company’s marketing campaign
Broadcast: An Email Broadcast is a personal email you send to a bunch of subscribers in your contact list. It’s the most useful once you must get an announcement bent your list or must send one email to update your subscribers or users. Broadcast emails also are called bulk and mass emails.
Triggered emails: Triggered emails are fired by specific actions taken by website visitors. This automated process is additionally called behavioral marketing automation. It allows marketers to send automated messages supported the user’s behavior.
These emails are successful because they’re timely and highly relevant to the recipient Each kind of email you send is ultimately intended to feature to value to your customer in several ways.
It’s time to settle on our email service provider (ESP). An ESP could be a company that provides you the power to send emails to subscribers. There are lots of various email service providers out there.
Ultimately, we want one that you simply feel will work best for our business and our goals which will integrate easily along with our website. The paradox of choice may be a road block for selecting your ESP.
Through a Google search,you’ll find a protracted list of outstanding ESP options to settle on from. Best three options are Klayvio, Conversio and Omnisend.
There are some basic features every e-commerce business needs in an email marketing service: Ready-made templates which will be customized to fit our needs, Audience-segmentation features for sending targeted emails supported customer profiles, Smart automation for scaling our email marketing efforts without constant monitoring, Opt-in forms which will be embedded on our website, and Detailed analytics for gauging how an email marketing campaign performs.
Other options includes Rare.io, Remarkety ,Constant Contact ,SmartMail, Emma. Campaign Monitor.
Next article will explain about Legal aspects behind E-mail marketing.