Keyword research is actually a very simple process, and have a 3-step strategy and specific tools.
Step 1: Make a list of topics relevant to your business.
The truth is, there isn’t one way to do this. SEO is both an art and a science, and this part falls more into the art side. You have to get curious and put yourself in the shoes of your customer.
Here are a few questions to help you as you brainstorm keywords:
Will the customer who searches find what they’re looking for when they use these keywords?
Is the keyword relevant to the products you’re selling?
How do you want to be discovered?
How do your customers talk about your product?
Will they be happy with what they find?
For example, if you are selling coworking office space, does your customer call it a co-working space or a shared office space? Brainstorm ways people will search for your product when they have the intention to purchase.
But remember, we don’t just want to target transactional keywords, which people search for when they already have intent to purchase, we also want to think about using informational keywords to fuel your content marketing.
This can be done by writing blog posts or pages dedicated to educating your audience and moving them towards purchase intent. So while the end-goal is for them to purchase your product but by building a page on your store that addresses a specific concern, you have a greater chance of them finding you if you also rank highly for informational keywords.
Step 2: Find “Searches related to” and write them down
Earlier we mentioned the concept of long-tail keywords. Those are keywords that are usually three to four words long. Long-tail keywords have less competition, but also lower search volume.
As you’re thinking about keywords, type in a word or a phrase and then scroll down to the bottom of Google to “Searches related to.” Add those to your list from Step 1
Step 3: Use a keyword research tool to expand your list.
There are many tools that help make this process easier. One free tool I recommend is called Keywords Everywhere, which is a free extension for Chrome and Firefox.
It will show you the number of times a given keyword is searched for on Google each month as well as other information. I highly recommend you start here. Another option is the Google Keyword Planner. This is the gold standard in keyword research because the information comes straight from Google. However, you need a Google Ads account to use it.
Another good tool is called Ahrefs. This is a tool that people use when SEO is their full-time job. The beginner plan is over $100 a month. It’s totally worth it if we’re making consistent income every month, but if we’re a beginner, it may not be in our budget.
Let’s recap three steps to doing e-commerce keyword research.
Step 1: Make a list of relevant topics for our business.
Step 2: Find “searches related to” and write them down
Step 3: Use a keyword research tool to expand our list.