Off-Site SEO Strategies-Part 2

Off-Site SEO

The third strategy is Getting Product Reviews from Influencers.

Sometimes when business owners think about working with bloggers or influences, they’re thinking specifically about, “Will this attract sales?” The truth is, sometimes it will. Sometimes it won’t. There are no guarantees.

One aspect of a product giveaway that we have more control over is getting a link from an influences. Sometimes the SEO benefit of a getting a back-link from an influences can be even more valuable than the shutout. We want them to post on their website as well to take advantage of their search traffic and domain authority.

So how do you choose the right influences? Start by choosing people who have built an audience that is relevant to your business. If we’re a small business, don’t be afraid to start with small influences. They may be much more willing to work with we because they don’t get pitched as often. 

Just like guest posting, we can also look at the domain authority of the blog we want to reach out to. The higher the domain authority, the more helpful a link will be.

The fourth method I recommend is Brand Reclamation.

Also called link reclamation, this is the process of finding websites that have mentioned our brand but forgotten to include a link to our website. This strategy is best if we’ve had a business for at least six months and have been actively working on promoting your business.

Off-Site SEO Strategies-Part 1

Off Page SEO strategies

Remember, the reason we’re building back-links is to improve our ranking in Google, which will drive more traffic to our website. When external sites link to our website it increases our domain authority. This notifies Google that our website is valuable and worth showcasing high in the search results.

Backlinks can also help build exposure for your brand and drive referral traffic to our website when someone clicks on the link.

Let’s get into the first two strategies:

1.Guest Posting: Guest posting is when we provide informational content to another blog or media outlet, ideally one related to our niche. The idea is that when we guest post on another website, we can include links to our websites in the post.

Here are two ways to help you decide.

1.Domain Authority. 

Google essentially has their own list of the top websites they track for domain authority. A tool that many SEO marketers use to try to understand domain authority is Moz. The second way to target a guest post is Relevance. The more relevant the content around that back link is to our website, the more it will help us.

So if you sell blue jeans and you got a link from a website about indoor plants, it’s out of place. This signals to Google that there may be a scam going on. Remember, we’re looking for websites in our niche with high domain authority where we can write a guest post about a topic that directly relates to the popular products you want to highlight.

2.Public Relations.

This is similar to guest posting, but we don’t write the post our self. Instead, we are interviewed and the journalist or content producer and they include a link to our website in their article. The value of PR is that when we get featured in a media outlet, we benefit from the media outlets domain authority and get our message to their audience. The PR industry is changing, and it’s now easier than ever to make connections with journalists and producers online or through social media and email our pitch directly. 

So how do you choose what media outlet to reach out to? Here are a couple of ways:

Number one: check out the media outlets our competitors have been featured in. This way we can see which media has helped them rank.

Number two: search for relevant podcasts in our niche. Pod-casters usually share a blog post where they share the podcast and link out to your website. 

Number three: sign up for a free service like HARO, which stands for Help a Reporter Out. HARO shares daily opportunities to be featured in various media outlets. If we’ve never pitched to the media before, that’s no problem.

Introduction to Off-site SEO

Introduction to Off-Page SEO

Off-site SEO refers to any kind of search engine optimization that takes place not on our website. The most important part of offsite SEO is called link building. The overall idea is that we want other websites to link to your website.

When someone links back to you, it’s like a vote of confidence that we’re providing value and Google can see that our website is worth ranking. This actually comes from how traditional academic papers are written. If the same paper or study is referred to over and over again, it’s generally seen as a distinguished piece of work and well-respected in its community. 

External linking for SEO works the same way and it’s quantified with something people in the SEO industry refer to as domain authority. The more links your get, the higher your domain authority is. The higher your domain authority it, the easier it is to rank for relevant keywords. 

The four link building strategies you’ll learn are Guest Posting, Getting Press, Product Reviews from influencers, and Brand Reclamation.

On-Site SEO Optimization With Keywords

Keyword Research

The goal of SEO is to get more search traffic. 

Tips to optimize your on-site SEO with keywords:

Rule #1. Add your keyword to title tag and meta description.

Rule #2. Customize your URL with the keyword

Rule #3: Add Images With Alt-Text

Rule #4: Make each page a great experience for your the potential customer.

All of these steps are important to ensuring we’re simply creating a page people want to stay on. The length of time people spend on our page contributes to our future SEO ranking. Beyond just our product pages, we’ll also want to optimize any other content pages too. Here are a couple other ways to keep people interested in the page:

Add eye-catching photos and videos that engage the visitor.

On-Site SEO

On-Site SEO

On-Site SEO is the work you do to optimize your website search. A big part of this tailoring each page on your website to the keyword you want it to rank for. There are a few things we should do to help our entire website rank better, regardless of which keywords we’re targeting.

1.Make sure our website loads well on all devices.

Not only do people browse the web and make sure from mobile devices like phones and tablets, they go shopping on those devices as well. Remember, that Google only wants to show search results that searchers will be happy with and a good user experience is part of that. 

2. Make sure our site doesn’t load too slowly.

This is another part of providing a good user experience. We can use Google’s Page Speed Insights tool to see how quickly our website loads. It will also tell us if there are things, we can do to improve your site speed. One of these things is making sure you have a good hosting package that can keep up with your website traffic.

3. Make sure we create internal links to other parts of your website.

The more we can link our website pages to each other, the easier it is for Google to find all the pages on our website. By making sure our internal links are relevant, for example link to the product page when we mention one of our products in a blog post, we can also create a better user experience for your customers too.

Keyword Research Method-Part-2

Keyword Research Method

Keyword research is actually a very simple process, and have a 3-step strategy and specific tools.

Step 1: Make a list of topics relevant to your business.
The truth is, there isn’t one way to do this. SEO is both an art and a science, and this part falls more into the art side. You have to get curious and put yourself in the shoes of your customer.

Here are a few questions to help you as you brainstorm keywords:
Will the customer who searches find what they’re looking for when they use these keywords?

Is the keyword relevant to the products you’re selling?

How do you want to be discovered?

How do your customers talk about your product? 

Will they be happy with what they find?

For example, if you are selling coworking office space, does your customer call it a co-working space or a shared office space? Brainstorm ways people will search for your product when they have the intention to purchase. 

But remember, we don’t just want to target transactional keywords, which people search for when they already have intent to purchase, we also want to think about using informational keywords to fuel your content marketing.

This can be done by writing blog posts or pages dedicated to educating your audience and moving them towards purchase intent. So while the end-goal is for them to purchase your product but by building a page on your store that addresses a specific concern, you have a greater chance of them finding you if you also rank highly for informational keywords.

Step 2: Find “Searches related to” and write them down
Earlier we mentioned the concept of long-tail keywords. Those are keywords that are usually three to four words long. Long-tail keywords have less competition, but also lower search volume.


As you’re thinking about keywords, type in a word or a phrase and then scroll down to the bottom of Google to “Searches related to.” Add those to your list from Step 1

Step 3: Use a keyword research tool to expand your list.
There are many tools that help make this process easier. One free tool I recommend is called Keywords Everywhere, which is a free extension for Chrome and Firefox.

It will show you the number of times a given keyword is searched for on Google each month as well as other information. I highly recommend you start here. Another option is the Google Keyword Planner. This is the gold standard in keyword research because the information comes straight from Google. However, you need a Google Ads account to use it. 

Another good tool is called Ahrefs. This is a tool that people use when SEO is their full-time job. The beginner plan is over $100 a month. It’s totally worth it if we’re making consistent income every month, but if we’re a beginner, it may not be in our budget.


Let’s recap three steps to doing e-commerce keyword research.

Step 1: Make a list of relevant topics for our business.

Step 2: Find “searches related to” and write them down

Step 3: Use a keyword research tool to expand our list.

Keyword Research Method-Part 1

Keyword Research Methods

The goal of keyword research is to get traffic. Keyword research will help you choose the keywords people are searching for. We need to choose keywords that people are actually searching for. Solidifying our keyword strategy is the first step before moving on to build your on-site and off-site SEO.

There are three different types of keywords: Navigational. Transactional. and Informational.


A Navigational keyword is a keyword someone uses to navigate somewhere. For example, if we type the word New York Times into Google, we’re probably trying to navigate to the New York Times website.

The second is transactional. Transactional keywords are used when someone is trying to complete an action.   For example, someone who searches the keyword ‘buy running shoes online’ is trying to make a purchase


And the third is informational. An example of this would be ‘what is the most popular style of running shoes.’ 


For our e-commerce business, we’ll want to target transactional and informational keywords.

What is Keyword Research?

One of the biggest mistakes we see entrepreneurs make when it comes to SEO is not doing keyword research. Keyword research is the most important aspect of your SEO strategy. It is the foundation of our SEO efforts.

One of the biggest mistakes we see entrepreneurs make when it comes to SEO is not doing keyword research. Keyword research is the most important aspect of your SEO strategy.  It is the foundation of our SEO efforts.

But, wait—what is a keyword? A keyword is anything that gets typed into a search engine. It could be one word, like ‘chocolate’, or it could be a string of words like ‘how to make chocolate cake from scratch.’ If someone has typed it in Google then it’s a keyword.

So what exactly is keyword research? It’s about understanding the terms people use to find you. They might not be looking for your site specifically, but they are searching for something that you can use to create a path to your business. Keywords are the foundation of SEO, and keyword research is what sets you in the right direction as you build your SEO strategy. 

When you search for something, Google tries to make you happy by providing the best possible content, products, and services for you. This is critical to Google because if you’re not happy with the results you receive, you’ll likely start using another search engine instead and Google’s business would suffer.

So, as a business owner, you want to figure out what the best keywords to rank for are so that when a potential customer types in a relevant word or phrase into Google, your website shows up at the top of the first results page.

Now, you’ll have a lot of competition if someone searches for a common term like “chocolate,” so that’s not always the best place to start as a small business just starting an SEO strategy. So, you’ll consider other options like long-tail keywords.

Long-tail refers to three or more words that people search for as a phrase or sentence. While the volume of each of those searches will be less, they are more specific. Finding the right keywords and developing the right insights can skyrocket your business.

SEO Definitions

Search Engine Optimization is a marketing technique that focuses on helping your business show up in relevant search engine results.

DEFINITIONS:
Alt-Text: Alt (alternate) text describes an image and is an important part of a product description. If an image can’t load for any reason, the alt text is shown instead.

Domain Authority: Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.*

Keyword: Keywords are the words and phrases that searchers enter into search engines.*

Meta Descriptions: The meta description is an HTML attribute that provides a brief summary of a web page. Search engines such as Google often display the meta description—typically up to 160 characters long—in search results where they can highly influence user click-through rates.*

Off-site SEO: “Off-site SEO” (also called “on-page SEO”) refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs).*

On-site SEO: On-site SEO (also known as on-page SEO) is the practice of optimizing elements on a website (as opposed to links elsewhere on the Internet and other external signals collectively known as “off-site SEO”) in order to improve search engine ranking and visibility.*

Rank: Rankings in SEO refers to a website’s position in the search engine results page.

SEO: Search Engine Optimization is a marketing technique that focuses on helping your business show up in relevant search engine results.

SEM: Search Engine Marketing is the process of gaining website traffic by purchasing ads on search engines.

SERPS: Search Engine Results Page are the pages displayed by search engines in response to a query by a searcher.

Title Tag: A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability, SEO, and social sharing. The title tag of a web page is meant to be an accurate and concise description of a page’s content.*

Traffic: Traffic refers to the number of visitors your site gets on a regular basis.

*Definition provided by Moz.com

TOOL RECOMMENDATIONS:

Google Analytics: Google Analytics gives you the free tools you need to analyze data for your business.

Google Search Console: Google Search Console helps you measure your site’s Search traffic and performance, fix issues, and make your site shine in search results.

Keywords Everywhere: Free search volume, cost per click and competition data for almost all the keyword research tools out there!

Ahrefs: Tools to grow your search traffic, research your competitors and monitor your niche

Moz: Software and resources to help you take full advantage of the power of SEO

Need For SEO

Need For SEO

Search engine optimization is the single most powerful method for driving traffic—and potential customers—to your site. Studies suggest that anywhere from 60-80% of all website traffic starts with a search.
That’s a huge opportunity for you.

We will explore three benefits of SEO to understand why you should care about this important marketing method.

First, it’s the best traffic source for quality leads.

Let me put this bluntly: you’re missing a huge opportunity if you ignore SEO as an ecommerce entrepreneur.

When someone types something into Google, they’re actively looking for something.

By ranking for keyword related to your business, you can get your website in front of people who are looking for you, or a business selling products like yours.

It’s not like running ads where you’re interrupting people and hoping they click…searchers already intend to learn or buy from you.

Second, it’s a very sustainable source of traffic.

Most other sources of traffic require continuous management, such as paying for ads, sending emails, or creating social media content.

But with SEO, once you’ve done the work to get your website ranking highly in search engines, you’ll keep getting traffic month after month.

And lastly, SEO is free. Unlike paying for ads, SEO doesn’t have to cost anything except for your time investment.